ThunderHighball
Here at The Brewery we enjoy pop culture, especially movies. We regularly enjoy beers and other brews that are in movies while watching those movies. When watching My Bloody Valentine we drink Moosehead. When watching Lord of the Rings or Game of Thrones we drink mead or ale. When watching James Bond films we drink martinis. Well apparently that last one is going to change.
In the ever increasing cost to make a Hollywood movie somethings have to give and unfortunately it is not very easy to market a brand when the drink that is made from it has no label. Bond drinks vodka martinis, so aside from requesting a specific vodka brand when he orders the martini there is no way to really sell the advertising of the brand in the film unless they slap a label on his martini glass or get the stupid Svedka robot serving the drinks or hitting on Bond. From this stand point it makes sense and the beer they chose was Heineken which I think also makes sense.
Among all of the beers that would have the bank to afford this type of brand recognition I think Heineken is the best choice. They often appear on higher end restaurant menus and as part of the beer bottle selection in clubs. I often look at Heineken as a premium beer offering, even though they are really nothing special, and I do enjoy them when they end up in my hand, which isn’t very often.
Regardless James Bond still drinks, so how can anyone complain. In fact a man of his prestige drinking a beer is great to see, though I am sure drinking booze in a movie will warrant an automatic “R” rating one day because someone will find it offensive. We have a lot more movie/beer or cocktail pairings and we plan on posting some below, I encourage you to do the same.
-Phil
i think it’s an OUTRAGE that bond is drinking Heineken instead of martini’s now, it’s gonna totally ruin the movie! Now if he drank a classy beer like Natty light i’d have zero problems with it but Heineken? C’mon 007, you’re better then that
I think everyone would love to see 007 slum it with some Natty Light. Instead of a high stakes poker match, it can be a high stakes pong tourney. We can call it The Beirut of all Evil. Haha.
He plays Baccarat not poker and definitely not pong, though I am sure he would dominate at pong.
What this really means is the James Bond franchise sold out one of its most longstanding onscreen traditions. Which is why die hard fans are so upset over it I think. James Bond is a sell out and has morphed into a jason bourne style action character ever since Daniel Craig came onto the scene. If I wanted to watch those movies I would because they are much better.
I’m sorry that sporty luxury cars, fast paced action sequences, hot chicks, and beer brands are ruining the Bond franchise for you. If that is selling out though I will sell out this website in a second. Every strip will be about how awesome who ever we sell out too is.
When I do I will flip you the bird as I drive by in my Aston Martin, while I’m smashing my Heineken bottle over some punks head and making out with my hot chick girlfriend
That is different because James Bond movies have established themselves over decades with 007 being a the same character. They are toying with the notion of James Bond action hero too much while losing focus on what James Bond has become known to be through the years. And yes they are selling out the franchise to Heineken.
Exactly, over decades. Times and tastes have changed and the format needs to change with it.
As far as selling out to Heineken, as necsassary as it is for budget purposes, yes they are eliminating an iconic part of Bond lore and perhaps something else could have been done in order to produce the film.
If you honestly break it down, Heineken has been a part of the Bond franchise since Tomorrow Never Dies (5 films before this one). This however will be the first film where Bond ACTUALLY orders a Heineken.
I’m stoked that they are cutting out the repetitive scenes from these films. You’re going to see a movie. You shouldn’t be sitting there with a checklist.
Did he say “Bond, James Bond” – CHECK!
Did he order a Martini “Shaken not stirred” – CHECK!
Did everyone pretend Roger Moore doesn’t have that obnoxiously unattractive mole on his face – CHECK!
I honestly don’t see this as a big deal. Let the series adapt to the times. You want to see Bond order a martini? Watch the 22 other films.
The only reason I see Heineken as a prestigious beer is bc it costs $5.25 at z’s while the other bottles cost $3.25. KP knows what’s up.
Beyond that, what if Bond drank a Stoli 007? 007 DRINKING a 007?! My mind has been blown….
RIP James Bond…welcome to the James Bourne franchise, I’ll probably watch it on blu-ray at some point
Martini, beer, fancy froo froo drinks, who the eff cares what he’s drinkin as long as he kicks ass with awesome gadgets and cars and then slams hot broads who the hell cares what he drinks. So quite whining Kirk, times change get over it
I’d rather watch Jason Bourne kick ass, those movies do it better than these new Bond ones. Bond doesn’t even have half his gadgets anymore.
Boom! Explosion.
Just found this comic through scribol.
Thanks for the comment and checking out the strip!