The Big Game
Can we say “Super Bowl”? Yes? Okay, cool. In case you have been living under a rock, the Super Bowl is this Sunday! I’m rooting for the Denver Broncos, while some people will be rooting for the Seattle Seahawks. Yet, others will be rooting for something else that is not a football team, commercials! One of the kings of Super Bowl commercials also happens to be one of my favorite go to everyday beers, BUD LIGHT!
Bud Light is the number one selling beer in the U.S. beating out light beer rival Coors and big brother Budweiser. Bud Light and Bud Light commercials have been around for over 30 years. At first the commercials were typical of Budweiser, horses, Midwest scenes that make you want a tasty Bud Light after a hard day’s work. Then an icon was born. I wasn’t even 10 yet in the late 80s, but I remember Bud Light mascot Spuds McKenzie like it was yesterday.
Spuds was a bull terrier who came to fame during Super Bowl XXI as a party animal (literally) who loved to hang around with some Bud Light, and the ladies loved him. Spuds would party on the beach with chicks and dudes admiring his awesomeness while “Lifestyles of the Rich and Famous” host, Robin Leech was doing the voiceover ensuring us that Spuds was the true party animal.
The 90s saw some other iconic Bud commercials. Some of my favorites were for a different Bud Product, Bud Ice. Sometimes I find myself randomly humming, “Dooby Dooby Doo” and waiting for that creepy penguin to pop out. Bud Ice was, in a way, the original Bud Light Platinum since it had a higher ABV than other Bud products. Around the same time Budweiser was rocking their animal commercials with the “Bud-Weis-Er” frogs.
Then Bud Light began a new campaign featuring “Dr. Galazkiewicz”. Don’t remember? It was the one where the guy at the airport said “Yes, I am.” when asked if he was Dr. Galazkiewicz. Of course you do! Everyone who is close to their 30s probably heard this said a 1,000 times. This is right about the time that Bud Light started to move towards commercials that were purely hysterical.
By the 2000s Bud Light was running a series of TV and Radio ads that I am sure you loved, real American Heroes, which was later changed to Real Men of Genius. If you have not seen or heard any of them, then you are doing yourself a disservice. There were over 60 of these commercials for Bud and Bud Light and they are all hysterical featuring a backup singer reminiscent of Steve Perry of Journey or Jimi Jamison from Survivor. Get on YouTube and check them out. Mr. Major Highway Line Painter, Mr. Outside the Stadium Peanut Seller, Mr. Pro Sports Heckler Guy, Mr. Restroom Toilet Paper Refiller, Mr. College Fantasy Football Manager Guy, Mr. Horse Drawn Carriage Driver, Mr. Paranoid Of The Ocean Guy, Mr. Really Loud Cell Phone Talker Guy, Mr. Pro Sports Heckler Guy, Mr. Edible Underwear Maker, and Mr. T-shirt Launcher Inventor. All hysterical.
The early 2000s were also great for Budweiser commercials. How could anyone forget, WHAASSSSUP!?!? I still say WHAAASSSUP!?! and usually get weird looks from people because apparently not as many people remember that as much as I do.
For a few years now, Bud Light campaigns have featured the slogan “Here we go”. In one ad a rescue dogs name was “Wego”, so every time the dog was called he brought them beer, which was very cute and would be great if I could get a dog to do that. Recently Bud Light commercials have featured guys doing odd things during football games as “it’s only weird if it doesn’t work”.
This year Bud Light has been building up to a mysterious commercial featuring Hollywood A-listers like Arnold Schwarzenegger and Don Cheadle. As huge Arnold fan I cannot wait to see where it goes.
Finally, if you are going out to the first cold weather Super Bowl, drink Bud Light Platinum. That’s what I did this past Sunday when I was outdoors at Yankee Stadium for the Devils/Rangers outdoor game. A few platinum’s with their higher ABV helped keep me warm in the cold weather. Of course grabbing Bud Light, the #1 beer in America is always a great idea. It’s Peyton Manning’s go to victory beer as we saw after the win against San Diego, so let’s hope he is cracking one open this Sunday night. Go Broncos!